Done and Partners | Branding, Brand Architecture Design, Brand Strategy and Positioning, Corporate Identity and Branding
Done & Partners specializes in branding, marketing and strategy effectiveness. We help clients achieve profitable growth in an age of hyper-complexity by applying tomorrow’s thinking today.
Ray and Keshavan, Landor, Interbrand, Wolfollins, Elephant design, Chlorophyll brand consulting, Future brand, Packaging design, Brand strategy, Corporate identity, Logo design, Brand Positioning, Brand Architecture, Corporate Branding, Consumer Branding, Brand Design, Brand Naming, Brand Experience, Outsourced CMO Service, Brand Custodianship, Organisational Diagnostics, Culture-led Strategy Cascade, Employee Engagement, Sales Force Engagement, Organisational Effectiveness, Strategy Activation Deployment, Marketing Effectiveness, Organisational Simplification, Process Alignment, Goto Market Impact, Brand strategy, Packaging design, Brand identity design, Internal brand engagement, Naming Research & insights, Brand architecture, Branded environments, marketing strategy, marketing effectiveness
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Volatility and ambiguity

walk hand-in-hand

Technology platforms

are in constant flux

Trust is hard to earn

and loyalty is seen as old-fashioned

Customers demand transparency

and regulators enforce it

Vocal consumers make up and

change their minds in an instant

Growing competition and

shrinking timelines crunch resources


We help create brands that have clear purpose and powerful impact – brands that define their space in a crowded world.
We believe that enduring brands are built on truth –  only when they  are true within can they be effective without.
We are ambitious for our brands – they have to be the very best and, to ensure that they will, we play to win.

We think fresh and do more. Faster!

We are passionate experts with skills and experience across a broad spectrum of industries and roles.
We understand the Age of Hyperness and our restlessness is a reflection of it.
We fall in love with our client’s challenges and search for all possible solutions.
We believe in collaborative action to arrive at deployable solutions for clients.
We are united by a bias for action and the desire to help clients achieve better and faster growth.
We do what it takes to get the job done!


Credibility: Tested and Trusted
We have successfully partnered with more than 100 companies across 19 sectors over the years. This rich lineage amplifies our ability to think fresh and do more for clients, thereby bridging the gap between strategy and execution.
Conscience: Doing what’s Right
Our first and only priority is client’s wellbeing and growth. This is our guiding principle. Our reputation and relationship are infinitely more important to us than any other considerations.
Collaboration: In it Together
We do something most consultants don’t do – we stick around and make it all happen. Our conscience-centric and collaborative approach means the same people who helped you draw up the game plan are there to help you execute it.
unConglomerated: What you Need
We are not part of a marketing services conglomerate. This independence helps us focus on our clients and we do what is best for them. As a client you get the team and solution you need and not just the one we wish to promote.
Chop-Chop: Fresh and Fast
We take tomorrow’s thinking and deploy it today. We think fresh and execute fast! We walk the talk and believe in doing it now.


We unite immense experience with unfettered enthusiasm, bringing fresh ideas and critical thinking to bear upon challenges.
ARVIND HEGDE – Founder and Lead Partner

Arvind founded Done & Partners after a ten-year stint at Ray + Keshavan | Brand Union, during the last two years of which he was at the helm as Managing Director. He has more than two decades of experience ranging in areas from economic analysis to rating to strategy and brand consulting.

Between 2004-2015, he led nearly 75 large branding projects for Ray+Keshavan | Brand Union. Arvind has worked in the area of market entry strategy, corporate brand transformation and change management since 1995.

Between 1995 to 2004, he worked with CMIE, Dun & Bradstreet, CRISIL and Shining Brand Consulting and has managed complex consulting projects across multiple stakeholders.

DR ALEXANDER SCHUBERT – Special Projects Partner

Alex has more than 25 years experience in branding, communication, consulting. As an expert in brand and communication strategy, employer branding, content development, storytelling and copywriting. He is an experienced workshop facilitator.

Alex held leadership positions in top global communication agencies and brand consultancies, e.g. Ogilvy, D‘Arcy, Futurebrand, Brand Union – worked for national and international blue-chip clients, e.g. P&G, Mastercard, Imperial Tobacco, Henkel, Vodafone, VW et al.

He has vast experience in various industries from FMCG, Automotive to Financial Services, Telecomms and High Tech – both B2B and B2C

Rahul K Thomas
RAHUL K THOMAS– Principal Consulting Partner

Our resident semantician and all-round Curious George, Rahul studied English Literature, planned on becoming a journalist and then, by happy accident, tripped and fell headlong into the world of brand management. As part of Bennett Coleman in the tumultuous years of the Indian media explosion of the early 2000s, Rahul cut his teeth in cross-media marketing and brand strategy.

Rahul is innately curious about everything to do with businesses, from the intricacies of a production line to the challenges of supply and distribution. At Ray+Keshavan | The Brand Union, Rahul worked on brand strategy with reputed organisations such as Shell, Rolls Royce Industries, The Titan Company, Wipro and so on.

Over the years Rahul has launched a cycling magazine, written a book on a Bangalore icon, photographed brain surgery up close (and personal), backpacked across South East Asia and Europe and acquired a respected reputation for writing and photography.

When not consulting, you can find him scaling a rock outside town or behind his beloved lens. Usually a combination of the two.

Sanju_BW (2)
SANJU P – Key Client Partner

With over 15 years of experience in Brand Management and Integrated Marketing communication, Sanju has handled clients from tea bags to transportation across industries and verticals. Sanju’s experience in brand management was honed during his stint at The Brand Union (formerly Ray + Keshavan). Sanju has worked on developing strategy during large corporate makeovers for brands such as Canara Bank, Trident Hotels, J&K Bank, PunjLlyod, CEAT Tyres, SOMA Infrastructure, Coromandel Fertilizers, Chettinad Cement, ACC and Fair & Lovely. He has been instrumental in the set-up, project management and implementation of these projects.

Before handling branding projects, Sanju worked with various advertising agencies to develop ‘integrated marketing communication’ plans for clients. During his stint with advertising agencies like Euro RSCG, Ogilvy & Mather and Contract advertising agencies he was responsible for the successful communication rollout for various brands like Hutch (Now Vodafone), Louis Philippe, Carbon jewellery, Le Meridian Hotel, 27 Customer, Madura Coats, etc. He has executed various advertising campaigns focussing on new product launches, increasing brand visibility, brand promotion and consumer awareness for many clients.

An MBA from Alliance B School, he is a member of the McKinsey Quarterly Executive Panel, International Advertising Association and TiE (The Indus Entrepreneurs), Bangalore chapter.

PRIYANKA DILIP – Lead Creative Partner

Priyanka is a Communication Design alumni of the Srishti School of Art, Design and Technology, Bangalore. She has worked with Idiom Design and Consulting (2006-2008) and was Design Director at Ray+Keshavan | Brand Union (2008-2014).

With over 10 years of experience in the fields of retail, branding and packaging, Priyanka has worked with varied clients across multiple sectors like Airports (Chattrapati Shivaji International Airport Mumbai, Indira Gandhi International Airport Delhi and Kempegowda International Airport Bangalore) Food & Beverages (Horlicks Gold, Kurkure, AVT), Telecom (Uninor), Banking & Financial Services (HDFC Life, L&T Finance, Kalaari Capital), Infrastructure & Real Estate (Coromandel Fertilizers, KMC Constructions,GVK, GMR), Healthcare & Hospitality (Chettinad Hospitals), Infotech (Wipro, Genpact), Future Group, Himatsingka, Ranga Shankara and Shell.

ANOOPA JOHN – Creative Partner

Anoopa John has over ten years of work experience in design for branding, publishing, and packaging. Previously, she has worked with advertising and brand design studios such as Ray + Keshavan | Brand Union, Rubecon Communication and Thought Factory Design.

Her background includes a double Masters in Graphic Branding and Identity from London College of Communication and History of Art from Stella Maris College. She has worked on a diverse set of design projects in various sectors – airlines, financial services, FMCG, real estate, textile and fashion, science and technology services, and pharmaceuticals. Her work spans clients like Vistara, Citibank, Exide Life Insurance, IDBI Federal, PepsiCo, Reckitt Benckiser, ITC, Suntory, Brigade, Aditya Birla Nuvo, TCS, Wipro, Brillio, Micromax and Cipla, among others.

Mona Pic1
MONA SOLANKI – Creative Partner

Mona is a visual designer with 9+ years of experience in the industry. She completed her Masters in Graphic Design from Savannah College of Art and Design and moved to Bangalore to work with Ray+Keshavan | The Brand Union. She was an integral part of the design team there for more than 6 years and got the opportunity to work with clients from multiple sectors like IT, Infrastructure, Manufacturing, Hospitality, Financial Services, Education, Media and Consumer. Her areas of expertise include identity design, brand building, packaging, print, UI and web design. She has also worked for Adobe, as a visual designer for Adobe Photoshop Elements and Photoshop Express for desktop and mobile platforms.

Mona holds a degree in Computer Science Engineering and a Masters in Design from IIT Kanpur. Her list of clients include GSK, Tata Capital, Titan Industries, Jagran, HDFC Life, Aegon Religare, Reckitt Benckiser, Ashoka University, TCS, Wipro and Makino.

POORNIMA BURTE – Special Projects & Network Partner

Poornima is an alumna of the National Institute of Design with over 16 years of experience in the realm of strategic brand design. She has worked at RJB-Design (now EuMo) and at Ray+Keshavan/The Brand Union as a design director on some of the largest corporate brands in this country. Poornima is the founder of Design Orb and brings to the table her unique approach to systems thinking that involves a rare understanding of strategic rigour and refined aesthetics. Poornima works with us as a special projects’ partner along with her dedicated team.

Her work includes corporate identity implementation programmes for the Tata Group, Airtel, Reliance-ADAG, Bank of Baroda, L&T Infotech, Nasscom etc., as well as packaging for Mother Dairy, Himalaya Healthcare & Coca-Cola, Pidilite Industries, Ruchi Soya to name a few.


Thriving in the Age of Hyperness
Thriving in the Age of Hyperness calls for ‘fresh thinking’ and ‘purposeful action’ which can help leaders Run The Brand (RTB) better and Change The Brand (CTB) faster.
Done&Partners Op2
We help clients thrive in the Age of Hyperness by driving RTB and CTB objectives through a multitude of services.
1. Growing Brand
Crafting and deploying an effective brand strategy in alignment with business objectives
2. Growing Business
Driving revenue through enhancement of marketing effectiveness
3. Growing People
Energising people to implement strategy and deliver the business vision and mission through brand and employee engagement initiatives
Brand Positioning

Brand Architecture

& Corporate Branding

& Consumer Branding

Brand Design

Brand Naming

Brand Experience

Outsourced CMO Service

Brand Custodianship

Organisational Diagnostics

Culture-led Strategy Cascade

Employee Engagement

Sales Force Engagement

Organisational Effectiveness

Strategy Activation & Deployment

Marketing Effectiveness

Organisational Simplification

& Process Alignment

Goto Market Impact



Marquee companies



This credible and rich lineage amplifies our ability to think fresh and do more for our clients, thereby bridging the gap between strategy and execution




Banking & Financial services



Food and beverage








Not for profit

Personal care

Real estate



M B N Rao:  Former Chairman and Managing Director, Canara Bank & Indian Bank
“I have had the opportunity to avail the professional services and interact with Shri Arvind Hegde. He is highly innovative, very creative and has been able to rise up to our expectations and come out with very useful and innovative recommendations. Mr Arvind is very versatile and has been able to relate to the current needs of the financial services in dealing with expectation of customers and users of services and meet them effectively. I wish Shri Arvind and his team all the best in their new endeavour. “
j suresh
Suresh J: Managing Director & CEO, Arvind Lifestyle Brands Limited
“I have worked with Arvind on a number of projects when he was heading  his earlier employer. We have always had excellent output from him in these projects and personally I can vouch for the commitment and passion with which Arvind takes up any project. He is also extremely knowledgeable in strategy processes and has the advantage of having worked in the structured strategy framework. Arvind is particularly strong in identifying the purpose of an organization and building strategy around that purpose. I wish Arvind all the very best in his new venture.”
G M Rao: Group Chairman – GMR


“Arvind has worked with us in the past during our milestone growth phases by anchoring major branding projects for us. He deployed his passion and expertise to serve our brand which played a key role in building GMR’s brand distinction.  He lead and anchored GMR identity creation work, Hyderabad and Delhi Airport branding, Delhi Daredevils, and GMR family constitutions branding  along with his team members.

His understanding of Infra sector and family businesses is very valuable to the leaders of the industry.

I wish him a great success in his new venture.”

rakesh bhartiya
Rakesh Bhartia: CEO, India Glycols, world’s only Green Petrochemical Company
“Arvind and his team worked extensively with us over the course of a year, helping us with our thought process in having a fresh look at our brand strategy and direction. Whilst the team’s rich experience was well documented, what really stood out was Arvind’s limitless passion for our organisation’s wellbeing. What set them apart is the deep business insight they brought to the table and the ability to extend a Brand Strategy to the larger business decision. This allied with integrity of the highest order makes them a pleasure to work with. Give them the keys to your organisation’s cupboard and rest easy in the knowledge that they will only do what is right for your business.”
vighnesh shahane
Vighnesh Shahane: CEO, IDBI Federal Insurance
“I have known and worked with Arvind for almost 2 years now and yet to come across someone more passionate about what he does. His passion is contagious and he opened our eyes to a world we never thought existed. Matched with his commitment and work ethic… you have a potent cocktail for high performance…I wish Done & Partners and Arvind the best.”
basant rathore
Basant Rathore: CMO, Jagran Prakashan Limited, a listed media conglomerate, owns the world’s largest read newspaper Dainik Jagran
“In my experience of working with Arvind and his team, the best part has been their capacity to adapt and internalize situations very quickly. Ever sensitive to any project requirements, they’ve gone beyond the dotted line in the best interests of the project. Never have I felt a client-agency equation – it was always about one team working on one common mission. What they bring to the table is professionalism, a keen insight, and a fantastic output delivered with a lot of confidence. Importantly, they are willing to go the distance and handhold the way through implementation. They share the same passion for the brand even after the project is over and are always available for advise, guidance and a point of view. My best wishes for a team that’s as dynamic as it can get. And more than just that, they are great human beings beyond the professionals that they are. All the best once again.”
Dr.Nandagopal: former CEO of IndiaFirst life insurance, JV of Bank of Baroda, Oriental Bank of Commerce and Legal and General UK
“ I am happy to vouch for the credentials of Arvind and his team. When IndiaFirst was looking for an expert to develop the overall branding theme, Arvind and his team emerged as a natural choice. Working with them was a pleasure; they cracked the complex puzzle of combining the multiple elements mandatory in a highly regulated 3 way joint venture like IndiaFirst. They have a fine sense of the BFSI market and more importantly, keen insights into the end customers’ mind. No doubt, any Business Head would find dealing with them both immensely profitable and delightful.“
Arun Leslie George: Executive Vice President, Coromandel International Limited, Rs 8200 cr company, part of Murugappa Group
“Arvind and his team bring unmatched passion, expertise, commitment and purpose to each partnership. They inherit a great legacy and make a big difference by keeping the interest of the client over everything else.  I am sure they will succeed in all their endeavours and wish them the very best!”
aju jacob
Aju Jacob: Director, Synthite Industries Ltd (a 1100 crore company with global footprint)
“What started as a casual discussion became a long standing strong bond which finally resulted in entrusting him to derive a branding philosophy for Synthite. What has impressed me the most is Arvind’s outlook to business and the way it has to be ready  always to cater the challenging demands of tomorrow’s market.   Arvind makes the  difference with  his practical approach to business transformation.”
Veetika Deoras:  COO, Digital Vertical and Vice President, Brand Marketing and Corporate Communication, Tata Capital
“An outstanding consultant, Arvind’s passion for the aspirations of his clients is palpable and evident in everything from academic discussions to executional details. He has the ability to translate overarching, macro strategy into granular, micro reality. Arvind does this by slicing through layers of complexity to reach and address the crux of a challenge. The outcome is tangible and measurable and this focus on results clearly differentiates him from others in the industry.”
Jackbastian K. Nazareth: CDO, Puravankara Projects Limited
“To mention the fact that Arvind is an astute marketing professional would be stating the obvious, but the personal insight and enthusiasm that he brings to the table is where his niche lies. The commitment in deep-diving and truly understanding the business model and the industry is what sets Arvind and his team aside.  He has the ability to marry his recommendations to the organization’s values, stakeholders’ expectations and most importantly the rich history and tradition the company has imbibed over the years. It has been a joy to collaborate with Arvind’s logical and systematic approach and I wish him luck for the future.”
sushil mantri
Sushil Mantri: CMD Mantri Developers
“Working with Arvind was not only seamless but it far exceeded our expectations.  From the start, Arvind was receptive to our needs and objectives for a new way for our Company Brand. I would recommend anyone to work with this professional and creative designer. It was an amazing experience and I will coordinate with  Arvind in the future for sure on any work required. All my best wishes”


To find out more e-mail us at or call us on +91 98450 64414.