With over 15 years of experience in Brand Management and Integrated Marketing communication, Sanju has handled clients from tea bags to transportation across industries and verticals. Sanju’s experience in brand management was honed during his stint at The Brand Union (formerly Ray + Keshavan). Sanju has worked on developing strategy during large corporate makeovers for brands such as Canara Bank, Trident Hotels, J&K Bank, PunjLlyod, CEAT Tyres, SOMA Infrastructure, Coromandel Fertilizers, Chettinad Cement, ACC and Fair & Lovely. He has been instrumental in the set-up, project management and implementation of these projects.
Before handling branding projects, Sanju worked with various advertising agencies to develop ‘integrated marketing communication’ plans for clients. During his stint with advertising agencies like Euro RSCG, Ogilvy & Mather and Contract advertising agencies he was responsible for the successful communication rollout for various brands like Hutch (Now Vodafone), Louis Philippe, Carbon jewellery, Le Meridian Hotel, 27 Customer, Madura Coats, etc. He has executed various advertising campaigns focussing on new product launches, increasing brand visibility, brand promotion and consumer awareness for many clients.
An MBA from Alliance B School, he is a member of the McKinsey Quarterly Executive Panel, International Advertising Association and TiE (The Indus Entrepreneurs), Bangalore chapter.